Webdefinitions are diffuse (Djafarova & Rushworth, 2024). Influencers that have gained fame through social media channels are sometimes also present in more traditional channels, … WebNov 10, 2024 · Djafarova E, Rushworth C. Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users. Comput Hum Behav. 2024;68:1–7. Article Google Scholar Erdogan BZ. Celebrity endorsement: a literature review. J Mark Manag. 1999;15(4):291–314.
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WebB Rudd, E Djafarova, T Waring. The International Journal of Management Education 10 (2), 129-138, 2012. 59: 2012: The contribution of figurative devices to representation of … WebAbstract. This paper investigates what types of Instagram marketing tools are the most effective in relation to Generation Z's impulse purchasing behaviour within fashion … Web(Djafarova & Trofimenko, 2024) dan hanya pada produk kecantikan dan fashion (Sokolova dan Kefi, 2024). Oleh sebab itu, penelitian ini bertujuan untuk mengisi kesenjangan … home wireless broadband liimitless iinet